National Men’s Grooming Day

National Men’s Grooming Day is observed on the third Friday in August, a timely reminder for guys everywhere to freshen routines, restock essentials, and feel good heading into late summer.

History of National Men’s Grooming Day

The observance was established in 2007 by American Crew as a simple nudge to “upgrade your grooming game”—think a proper haircut, a clean shave, and a routine that boosts confidence without fuss. Over the years it’s spread globally through barbershops, salons, and brand-led events that spotlight practical, everyday self-care for men. ¹

Lifestyle calendars and community groups quickly picked it up, framing the day as an easy on-ramp for men who might want to start small: swap in a face wash instead of bar soap, tidy the neckline, add SPF, or book a quick trim. The message stuck because it’s low-pressure and useful—grooming as an approachable, routine part of well-being.

Why is National Men’s Grooming Day important?

There’s something refreshingly normal about a day that just says, “take care of yourself.” Not a makeover, not a new identity—just small, repeatable steps that help you look put-together and feel a little more confident walking out the door. That can be as simple as learning how to use a pomade without overdoing it or giving your skin some actual TLC.

It also helps chip away at the old stigma that grooming is “not for men.” Framing the conversation around health, hygiene, and self-respect opens the door for guys who’ve never had a routine before. And when a dad, a coach, or a friend models that care, younger boys see that it’s totally normal—and worth their time, too.

• it makes day-to-day life feel smoother and more intentional
• tiny upgrades add up to real confidence boosts
• good hygiene is self-respect, not vanity
• routines are easier to keep when they start simple
• it gives guys permission to ask questions and try new things

How to Celebrate National Men’s Grooming Day

Keep it practical. Do a “15-minute reset”: clean your razor, wash your brushes, toss expired products, and line up what you’ll actually use. Book a quick trim or beard shape-up, and ask your barber for one tip you can keep doing at home. If you’re starting from scratch, build a three-step routine—cleanse, moisturize, SPF—and call it a win.

Make it enjoyable, not a chore. Put your kit where you’ll use it, set a weekly calendar nudge to replace blades, and test one new product at a time so you know what’s working. If you’ve got teens in the house, use the day to share basics—how to shave without irritation, how much product is “enough,” and why sunscreen matters even when it’s cloudy.

• do a quick drawer clean-out and restock only the keepers
• book a barber appointment you’ve been putting off
• build a simple cleanse-moisturize-SPF routine
• try one new thing—a leave-in, a beard balm, or a gentle exfoliant
• label your tools and set a reminder to replace blades

Interesting facts

• The day follows a floating rule—third Friday in August, rather than a fixed date.
• It was founded by American Crew in 2007 to encourage straightforward, confidence-building grooming habits.
• Salons and barbers often mark the day with education and specials to help men try manageable upgrades.
• Listings consistently note the day as “National Men’s Grooming Day” or simply “Men’s Grooming Day”, both pointing to the same observance.
• American Crew describes the observance as a global movement promoting accessible men’s self-care.

National Men’s Grooming Day Dates Table

1. https://www.americancrew.com/blogs/press/whats-mens-grooming-day[↩]