National Red Wine Day

National Red Wine Day is celebrated on August 28 each year, a cheerful excuse to pour something ruby in a glass and enjoy the traditions, stories, and craftsmanship behind red wine without getting fussy about it.

History of National Red Wine Day

The observance gained traction in the 2010s as online calendars and wine communities began marking August 28 as the day to spotlight all things red, from light and fruity to dark and age-worthy. Many sources credit writer and holiday-maker Jace Shoemaker-Galloway with launching the idea around 2014, which helped the date stick and spread.

Since then, August 28 has been widely promoted by wine guides and lifestyle sites, turning a casual nod into an annual tradition. You’ll find it listed by popular holiday calendars and celebrated by wine educators who encourage people to explore styles, compare grapes, and share a favorite bottle with friends.

Why is National Red Wine Day important?

Because it makes wine feel welcoming. A set date removes the pressure to be an expert and invites anyone to taste with curiosity—whether you’re opening a familiar blend or your first bottle from a region you can’t quite pronounce. The focus isn’t on prestige; it’s on paying attention to aroma, texture, and the way a wine pairs with a simple meal.

It also celebrates diversity in the glass. “Red wine” covers a huge spectrum—from GSM blends and Pinot Noir to sturdy Cabernet and even sweet fortified styles—so there’s always something new to discover without leaving your comfort zone too far behind. That built-in variety is what keeps the day endlessly repeatable.

• It nudges us to try a grape we’ve never tasted.
• It turns an ordinary dinner into a tiny celebration.
• It supports local shops and small producers through mindful buying.
• It’s a low-pressure way to learn what you actually like.
• It sparks easy conversations about place, food, and craft.

How to celebrate National Red Wine Day

Keep it simple. Pick one bottle you’re curious about and give it a fair, unhurried taste: pour a small glass, swirl, take a slow sniff, and notice what you smell before the first sip. If you’re cooking, choose an easy pairing—tomato pasta, roast chicken, or a cheese board—and see how the flavors shift with the food.

If you’re sharing with friends, set up a mini tasting with two or three contrasting styles and blank index cards for quick notes. Keep water on the table, small pours in the glasses, and the tone friendly rather than “judgy.” Snap a photo of your lineup and save your favorites so next August 28 you can build on what you learned.

• Ask a local wine shop for one staff favorite under your budget.
• Pair a lighter red slightly chilled with a weeknight meal.
• Taste two reds side by side and describe each in three words.
• Share a bottle with a neighbor and trade recipe ideas.
• Keep notes on what you liked so you can find it again.

National Red Wine Day Dates Table