Brownielocks Day (Big Hair Day or Brunette Pride Day)

Brownielocks Day, celebrated annually on November 24, is a fun-spirited observance dedicated to celebrating brunette hair (and often big hairstyles) and embracing proud confidence in one’s look—whether natural or dyed. The day also goes by the alternate names Big Hair Day and Brunette Pride Day, acknowledging both the hair color and the style flair that comes with it.

History of Brownielocks Day

The holiday originated on the website Brownielocks, which declares that the date—November 24—was chosen simply because that’s when the domain was purchased. From that modest beginning, the site founder created the day to appreciate brunettes and to push back a little against the cultural spotlight often favoring blondes. Over the years, the observance has gained mention in holiday-tracking calendars and informal lists, promoting the idea of self-celebration and pride in one’s hair color and style.

Why is Brownielocks Day important?

While on the surface the day is light-hearted and playful, it carries meaningful tones of self-acceptance and visibility. By choosing to spotlight brunettes—who form a large portion of the world’s hair color distribution—it encourages recognition and pride rather than comparison. It also provides a quirky, refreshing way for people to celebrate their appearance, style choices, or hair heritage in a positive, inclusive environment.

• It honors a hair color (brunette) that may not always get its own “day of recognition.”
• It allows people to feel proud of their natural or personal hairstyle color without judgment.
• It supports hair expression—especially styles that are big, bold or unapologetic.
• It fosters friendly encouragement: telling someone “You look great” and embracing personal style.
• It promotes the idea that hair color and hairstyle are part of personal identity and fun.

How to Celebrate Brownielocks Day

There are many fun ways to mark Brownielocks Day, whether you are naturally brunette, have dyed hair, or simply want to join the celebration. At its heart, the day is about confidence, expression, and appreciation. You could wear brown-toned clothing (or accessories), style your hair in a big or playful way, or compliment the brunettes in your life. Social media can play a role too—sharing photos, tagging friends, or posting under relevant hashtags such as #BrownielocksDay, #BigHairDay or #BrunettePrideDay. On a more personal level, it’s an opportunity to reflect on hair heritage, to experiment with style, or simply to embrace how you look today.

• Wear an outfit or accessory in brown-tones or your favorite hairstyle.
• Style your hair big or dramatic (whether your hair color is brown or not) to join the “Big Hair” theme.
• Compliment a brunette friend, family member, or colleague for their hair or style.
• Share a photo of your hairstyle on social media with the hashtags #BrownielocksDay #BigHairDay #BrunettePrideDay.
• Skip any “blonde jokes” or comparisons—celebrate without putting anyone else down.

Brownielocks Day Dates Table