The Little Red Wagon Day is observed annually on the last Wednesday of March, celebrating the iconic little red wagon as a symbol of childhood wonder and imaginative play.
Table of Contents
History of Little Red Wagon Day
This day was launched in 2016 by Radio Flyer to commemorate the company’s 100-year heritage of making the little red wagon, first introduced in 1917 by founder Antonio Pasin.
Each year it falls on the last Wednesday of March, inviting families and communities to remember the simple joys of childhood: pulling a wagon, filling it with treasures, or using it in play and creation.
Why is Little Red Wagon Day important?
The little red wagon isn’t just a toy—it’s a cultural icon that connects generations and evokes memories of carefree moments, creativity, and outdoor play. Honoring it reminds us of the importance of imaginative play in childhood and beyond.
Moreover, when we celebrate this day, we also celebrate the act of carrying forward traditions, passing down simple pleasures, and appreciating the physical objects that hold memories. It encourages us to use what we have to create new memories, not just preserve old ones.
- It highlights how simple objects can spark creativity and connection.
- It brings families together through a shared, tangible activity.
- It promotes outdoor, active play and unplugged fun.
- It invites nostalgia and storytelling around childhood experiences.
- It reminds us of the playful spirit that remains valuable at any age.
How to Celebrate Little Red Wagon Day
Choose one meaningful way to mark the day—such as organizing a group wagon parade or decorating a wagon and taking it for a walk. It’s a chance to gather children (or the inner child) and turn a simple red wagon into a symbol of imagination, togetherness, and fun.
Alternatively, use the wagon as a tool for giving: collect small items, toys, or goodies, load them into a wagon, and donate to a local children’s charity or hospital. This transforms play into kindness and remembrance into action.
- Take a little red wagon out for a walk, with decorations, if possible.
- Organize a neighborhood wagon ride or parade.
- Fill a red wagon with books or toys and donate it to a children’s cause.
- Sit in or around a wagon and read a favorite childhood story aloud.
- Encourage children to imagine what they might load into a wagon—real or imaginary—and draw or write about it.
Subscribe to our newsletter and never miss a holiday again!