National Black Dog Day

National Black Dog Day is observed on October 1st each year. It’s a day to raise awareness about black dogs—especially how they often face unfair stigma and are less likely to be adopted simply because of their dark coats.

History of National Black Dog Day

The idea behind this day comes from efforts to counter what’s called “Black Dog Syndrome,” a phenomenon where black or dark-colored dogs are passed over in shelters more often than lighter-colored ones. The holiday was founded to encourage people to see past the color, appreciate black dogs for their personalities, and help more of them find loving homes.

Why is National Black Dog Day important?

This day is important because even today, many black dogs spend longer in shelters. People often overlook them due to myths, superstition, or just because their features don’t show up well in photos. That means many wonderful dogs wait far too long for a home.

Also, celebrating this day helps challenge our biases—both conscious and unconscious. It reminds us that coat color doesn’t determine character, loyalty, or the capacity to love. It’s about seeing the dog inside, not just the fur on the outside.

Some things many people think matter:

• giving black dogs more chances to be seen and adopted
• helping shelters highlight black dogs in better lighting/photos
• spreading awareness about “Black Dog Syndrome”
• treating black dogs with love, patience, and giving them the same opportunities
• recognizing the companionship, loyalty, and joy black dogs bring

How to Celebrate National Black Dog Day

There are many simple ways to observe this day and make a difference. One is by thinking about adoption: if you’re ready for a dog, consider adopting a black one from a shelter.

If adopting isn’t possible, you can still support the cause: volunteer at your local shelter, share photos and stories of black dogs online, donate dog supplies, or just spend some time walking or playing with a black dog.

Here are simple ideas:

• visit a shelter and spend time with black dogs
• share a post on social media celebrating a black dog you know
• volunteer or donate to animal rescues and shelters
• when adopting, look past the color and focus on personality
• help shelters by taking good photos of black dogs (good lighting, clear shots)

National Black Dog Day Dates Table

Alex’s Take on National Black Dog Day

It’s a little embarrassing to admit, but when we were choosing our dog, we also didn’t want a black pug. Not because of any prejudice, but just… I guess that’s how the mind works sometimes. I’m absolutely sure we would have loved him just the same no matter what color he was.

That’s why I think this holiday is actually really important. If someone hears, even casually, about the phenomenon that black dogs are often loved less or overlooked, then maybe later—when they’re adopting from a shelter—that bit of knowledge will resurface. Subconscious instincts are powerful, but sometimes it’s important to make a conscious choice.

I honestly feel sorry for those black pups. It would be great if shelters shared this kind of information in a gentle way with people coming to adopt. This is an interesting and important day, and it deserves its status as a national observance.