National Black Marketers Day

The National Black Marketers Day, observed each year on November 16, is a day established to honour and celebrate the work of Black marketing professionals across the United States.

History of National Black Marketers Day

The observance was created by the Black Marketers Coalition (BMC), founded in 2019 in Atlanta, Georgia, with the aim of supporting Black marketers and raising recognition of their contributions.
The first official celebration of the day took place in 2021, with virtual and in-person events designed to highlight the achievements of Black professionals in marketing, and address under-representation in the field.

Why is National Black Marketers Day important?

This day matters because it acknowledges a group of professionals whose achievements often receive less public recognition, despite their influence in shaping consumer behaviour, branding and communications.
It also serves to foster greater equity and inclusion within the marketing industry—highlighting that Black marketers deserve visibility, opportunities, and support in their careers.

Here are five simple things this day helps emphasise:

• Recognising the contributions of Black marketers in advertising and communications.
• Encouraging organisations to celebrate and elevate Black marketing professionals.
• Promoting networking, mentorship and career development for Black marketers.
• Supporting Black-owned businesses and Black-led marketing initiatives.
• Encouraging inclusive marketing practices that reflect diverse audiences and perspectives.

How to Celebrate National Black Marketers Day

Celebrating this day can take many forms—with a focus on acknowledgment, support and community. Organisations might host a panel or round-table featuring Black marketing professionals, invite them to share their journeys, and ask how the company can improve inclusivity. On a personal level, one could reach out to a Black marketer they admire, share their story publicly, or simply reflect on how diversity in marketing strengthens connections with diverse audiences. Emotionally, the day invites recognition, gratitude and action—acknowledging both the achievements and ongoing challenges facing Black marketers.
Some practical ways to observe the day:

• Highlight Black marketing professionals in your organisation or network via social media or internal communications.
• Support Black-owned businesses or Black-led marketing agencies.
• Attend or organise a webinar or networking event focused on Black marketers’ experiences and insights.
• Mentor or offer opportunities to Black professionals interested in marketing.
• Share posts with hashtags such as #NationalBlackMarketersDay or #BlackMarketersDay to spread awareness.

National Black Marketers Day Dates Table