National Bootlegger’s Day

National Bootlegger’s Day is observed on January 17. This holiday recognizes the history of the Prohibition era and the resourceful individuals who produced and transported spirits during a time when alcohol was legally banned in the United States.

History of National Bootlegger’s Day

The date was chosen for its triple historical significance within the American spirits industry. On January 17, 1920, the 18th Amendment went into effect, officially beginning the Prohibition era and launching the clandestine trade of bootlegging. Paradoxically, this date is also the birthday of Alphonse “Al” Capone, perhaps the most infamous figure associated with the illegal distribution of alcohol in Chicago. Furthermore, January 17 marks the birth of Meryl Kerkhoff, the son of a legendary Iowa bootlegger whose family recipe became the foundation for Templeton Rye.

The observance was officially founded in 2015 by Infinium Spirits and the makers of Templeton Rye to honor the “spirit” of the entrepreneurs who kept the industry alive in the shadows. The term bootlegger originally referred to the practice of concealing flasks of liquor in the tops of boots, a method used during the 1880s to trade spirits. During the thirteen years of national Prohibition, these individuals utilized hidden stills, secret transport routes, and modified cars to supply a nation that remained thirsty despite the law.

Why is National Bootlegger’s Day important?

This day is important because it highlights a unique chapter of American resilience and ingenuity. While often associated with organized crime, the history of bootlegging also involves thousands of small-scale farmers and community members who used distillation to survive economic hardships. The observance provides a window into the cultural tensions of the early 20th century and how the demand for “the good stuff” led to advancements in automotive technology, specifically the birth of stock car racing, and the development of the modern American cocktail.

The holiday also underscores the long-term impact of the Prohibition era on current laws and business practices. It serves as a reminder of the “noble experiment” that ultimately failed to curb consumption but succeeded in creating a lasting lore around speakeasies and secret societies. By acknowledging the history of bootleggers, the public gains a deeper appreciation for the transition from illegal moonshining to the regulated, high-quality craft distillery movement seen today.

• The day marks the anniversary of the start of Prohibition in 1920.
• It commemorates the birthday of infamous whiskey distributor Al Capone.
• The observance honors the family heritage behind Iowa’s Templeton Rye.
• It recognizes the creative methods used to bypass 20th-century liquor laws.
• The holiday celebrates the enduring cultural legacy of the “Roaring Twenties.”

How to Celebrate National Bootlegger’s Day

Celebrating this day typically involves enjoying a glass of rye whiskey, particularly the Templeton variety that was famously favored during the 1920s. Enthusiasts often visit speakeasy-style bars that feature hidden entrances and vintage decor to immerse themselves in the atmosphere of the era. Many people also take the time to learn about their local history, as almost every region in North America has stories of hidden stills or legendary local figures who outran federal “revenuers.”

For a more educational approach, reading books or watching documentaries about the history of the 18th Amendment can provide context for why bootlegging became so prevalent. Some people choose to host themed parties where guests dress as flappers or dapper gents and serve classic cocktails like the Old Fashioned or the Sazerac. Sharing historical facts about the “Little Balkans” of Kansas or the whiskey cookers of Iowa on social media helps keep the memory of these daring individuals alive.

• Raise a glass of rye whiskey to honor the history of the trade.
• Visit a local distillery to learn about modern and historic production.
• Watch a film or documentary about the Prohibition era and Al Capone.
• Read a book about the mechanical innovations of the original bootleggers.
• Prepare a classic cocktail that was popular in 1920s speakeasies.

National Bootlegger’s Day Dates Table