National Curves Day

National Curves Day, observed on the second Wednesday in October, is a day that celebrates body positivity, self‑love, and inclusivity for people of all shapes and sizes (especially plus‑size individuals). In 2025, it falls on October 8.

History of National Curves Day

National Curves Day was founded in 2015 by Zak Bell, with the idea of promoting confidence, empowerment, and acceptance of one’s body as it is. Initially focused primarily on plus‑size women, the movement soon expanded to include men as well, becoming more inclusive over time. The core message was—and remains—to resist body shaming and to foster a culture of self‑acceptance and dignity.

Since its beginning, National Curves Day has grown into a nonprofit movement. Its work now spans beyond just a single day: the organization and its ambassadors engage in activities year‑round—hosting panels, fashion events, wellness initiatives, and awareness campaigns that champion diversity and representation.

Why is National Curves Day important?

This day matters because it challenges harmful beauty standards and reminds us that every body deserves respect and love. Far too often, societal messages push narrow ideals of “perfection,” leaving many people feeling inadequate, marginalized, or invisible. National Curves Day stands as a counter‑voice — one that says your curves, your body, your shape are worthy of celebration. It’s a reminder that self‑esteem isn’t earned by conforming, but cultivated through acceptance and confidence.

Also, National Curves Day helps shine light on the systemic barriers plus‑size people often face: lack of representation in media and fashion, limited sizing in clothing lines, stigmatizing attitudes, and health narratives that unfairly equate bigger bodies with failure or neglect. By bringing people together in solidarity, the day encourages conversation, visibility, and cultural change.

Some reasons this day resonates with many:

• Because we all deserve to feel beautiful as we are
• Because seeing diverse bodies gives others permission to be themselves
• Because fashion, media, and culture should reflect all sizes
• Because words and attitudes can heal or hurt — and we choose healing
• Because confidence and self‑love grow when people uplift each other

How to Celebrate National Curves Day

On National Curves Day, consider expressing confidence in a visible way: wear something you feel great in, share a photo or message that lifts you or others, or host (even virtually) a discussion or “share your journey” session. Use social platforms to amplify voices that are often underrepresented, and encourage kindness and support in your community.

If you’re part of a group or organization, you could organize events or panels around body image, self‑esteem, fashion inclusion, or wellness (with a sensitive and holistic lens). You might invite people to tell their stories, spotlight local plus‑size businesses, or offer workshops on body positivity, self‑care, and mental health. The goal is to make space for voices that rarely dominate the conversation, and to make “positive curves” visible and celebrated.

Here are some simple ideas to participate:

• Wear an outfit that makes you feel confident today
• Post a photo or story with the hashtag #NationalCurvesDay
• Share or repost body‑positive messages and resources
• Host or join a conversation about self‑love, body image, or fashion inclusion
• Support or spotlight brands and creators who promote size diversity

National Curves Day Dates Table

Alex’s Take on National Curves Day

I’ll be honest — I have mixed feelings about the way body positivity is often presented today. I completely support the idea that beauty comes in all shapes and sizes — truly, someone can be stunning whether they’re thin or fuller-bodied. My concern isn’t about looks at all, it’s about health. I don’t mean to sound judgmental, but from what I understand, carrying excess weight is rarely healthy. It puts strain on the joints, the heart, and the body overall.

I absolutely agree that we should love ourselves and feel good in our skin, but I also think we shouldn’t turn the body positivity movement into a blanket excuse to ignore genuine health concerns. The original intent of body positivity was to push back against toxic standards like extreme thinness, especially for women — and that made total sense. But now, it sometimes feels like the pendulum has swung too far in the other direction, glorifying unhealthy habits rather than promoting self-love with care.

For me, it’s about balance. I’m all for expanding the definition of beauty and celebrating people as they are. But let’s not lose sight of how our choices affect our well-being, either.