National Fetch Day

National Fetch Day is celebrated every year on the third Saturday in October, and in 2025, it lands on October 18. This playful observance honors the classic game of fetch—a joyful tradition between dogs and their humans—and promotes bonding, activity, and fun for our four-legged friends.

History of National Fetch Day

National Fetch Day was launched in 2018 by Chuckit!, a brand known for its dog toys, especially those designed for playing fetch. The idea behind the day was simple: to dedicate a time each year when people are encouraged to get outside, toss a ball, and celebrate the simple joys of active play with their dogs. What started as a marketing effort quickly turned into a broader celebration embraced by dog lovers, pet organizations, and canine communities around the country.

Each year since, Chuckit! has partnered with shelters, parks, and local businesses to host fetch-themed events. These gatherings include giveaways, dog-friendly games, and adoption opportunities—all centered around movement and connection. The day continues to grow, and now it’s not just about one toy or brand—it’s about celebrating play, exercise, and the unique connection between people and pets.

Why is National Fetch Day important?

Dogs don’t care about fancy plans—they just want your time, your attention, and a good game of fetch. This day reminds us how meaningful that bond can be. When you throw a ball or toy, it’s more than just exercise; it’s trust, teamwork, and shared joy. National Fetch Day encourages us to put down our phones, get outdoors, and be fully present with our pets.

It also highlights the importance of physical activity for dogs. Many behavior problems in pets stem from boredom or lack of movement. A simple game of fetch can burn energy, improve obedience, and boost a dog’s mental well-being. But even beyond that, it brings smiles—to dogs and their humans alike. The day also gently pushes people to consider dog adoption and animal welfare by connecting celebrations with shelter events.

Here’s why the day matters:

• It strengthens the bond between dogs and their humans
• It promotes healthy exercise and mental stimulation for pets
• It encourages outdoor activity and mindful time with animals
• It supports dog shelters and adoption campaigns
• It reminds us to prioritize play and joy in everyday life

How to Celebrate National Fetch Day

Celebrating is easy—grab a ball, a toy, or even a stick, and head outdoors with your dog. Whether it’s your backyard, a dog park, or a hiking trail, the key is to enjoy some playful time together. Even dogs who don’t usually play fetch might enjoy a modified version—tossing treats, soft toys, or using a gentle tug game.

You can also invite friends and their dogs for a fetch party or visit a local event if one is hosted nearby. Share pictures or videos of your dog enjoying the day using the hashtag #NationalFetchDay. If you don’t have a dog, consider visiting a shelter to volunteer or play with dogs waiting for homes. A little attention can go a long way in making a dog’s day—and possibly their future.

Some practical ways to celebrate:

• Play fetch with your dog at home or in a park
• Visit a dog-friendly event or local shelter celebration
• Post photos of your dog enjoying fetch on social media
• Make or buy a new fetch toy for your pup
• Spend intentional, undistracted time bonding with your dog

National Fetch Day Dates Table