National Programmatic Advertising Day

The National Programmatic Advertising Day is observed each year on November 7, recognizes the professionals and technologies behind automated digital advertising. It highlights how data-driven, programmatic methods have transformed the way brands connect with audiences online.

History of National Programmatic Advertising Day

This observance was established in 2019 by advertising-technology companies (notably Adelphic and Viant Technology) to honor the work of programmatic advertising professionals—those who operate behind the scenes in digital media buying and trading.
The day underscores how programmatic advertising—automated buying and selling of ad space using data and algorithms—has transformed digital marketing, enabling more targeted, efficient campaigns and reshaping the media ecosystem.

Why is National Programmatic Advertising Day important?

Programmatic advertising plays a central role in how brands reach audiences today. On this day we acknowledge the professionals whose work often goes unseen, yet is critical to delivering effective campaigns online. The day encourages appreciation of the trading desks, ad-tech platforms, and data specialists making these campaigns possible.
It also helps raise awareness about what “programmatic” means: the automation, transparency, data-driven approach, and cross-device reach that characterize modern digital advertising. By highlighting the field, it supports education for marketers, publishers, and clients about how investment, measurement, and creative all link together.

• It honors the contributions of programmatic traders and ad-tech professionals.
• It highlights the impact of automation and data in digital advertising.
• It raises awareness among businesses of the benefits of programmatic strategies.
• It underlines how smaller brands can use programmatic to compete in advertising.
• It prompts discussion about the future of advertising technology and media buying.

How to Celebrate National Programmatic Advertising Day

Whether you’re a marketing professional, publisher, advertiser, or just curious about ad tech, you can use this day to learn, reflect, and engage with programmatic advertising. Consider hosting an internal session or webinar in your agency or company to recognize your programmatic team, review recent achievements, or introduce new colleagues to the world of programmatic.
You might also use social media to showcase your programmatic efforts: share a case study, highlight your team, post a short video explaining what programmatic means, or simply thank those who keep ad campaigns running smoothly behind the scenes.

• Share a short explainer post about programmatic advertising and its role in your industry.
• Recognize a colleague or team that manages programmatic campaigns with a “thank you” or small award.
• Use a hashtag such as #ProgAdDay or #NationalProgrammaticAdvertisingDay when posting.
• Host a “lunch & learn” session on how programmatic works and emerging trends.
• Review one aspect of your company’s digital advertising strategy and ask: “Could we improve our programmatic component?”

National Programmatic Advertising Day Dates Table