National Quacker Day

National Quacker Day is observed annually on February 4. This day honors the enthusiastic community known as “Quackers” and the legacy of Jeanne Bice, the founder of the Quacker Factory clothing line.

History of National Quacker Day

The history of this day is inextricably linked to Jeanne Bice, a widow from Wisconsin who turned a small clothing business into a massive success. On February 4, 1995, Bice made her debut on the QVC shopping network. Her unique designs, which featured extensive use of sequins, embroidery, and “bling,” sold out within minutes. The immediate connection she formed with her audience laid the groundwork for a brand that focused on spreading happiness and self-confidence through vibrant fashion.

In 2010, Bice officially designated February 4 as National Quacker Day to celebrate her 15th anniversary on air and to honor the “sisterhood” of women who supported her brand. She chose the term “Quackers” because her fans often greeted each other with duck-like quacks to show their solidarity. Even after Bice’s passing in 2011, the day has continued as an annual tradition to celebrate the brand’s philosophy that life should be decorated with “sparkle and shine.”

Why is National Quacker Day important?

This observance is important because it celebrates a business success story driven by female entrepreneurship and community building. Jeanne Bice started her company later in life during a difficult personal period, providing an inspiration for women who seek to reinvent themselves professionally. The “Quacker” community is recognized for its inclusivity, offering a sense of belonging to women of all sizes and backgrounds who enjoy expressive, non-minimalist fashion.

The day also highlights the positive emotional impact of clothing. The Quacker Factory philosophy argues that “happy clothes” can improve a person’s mood and facilitate social interactions. For many participants, wearing these distinctive designs serves as a conversation starter, helping them form lasting friendships with strangers who recognize the brand. This focus on joy and human connection makes the day significant beyond the world of retail, turning it into a celebration of spirit and mutual support.

• The day celebrates the anniversary of the brand’s first appearance on television.
• It recognizes the power of community in the world of modern retail.
• The observance honors the memory and entrepreneurial spirit of Jeanne Bice.
• It promotes a fashion philosophy centered on joy, color, and individual expression.
• The “sisterhood” of fans uses the day to strengthen social bonds and friendships.

How to Celebrate National Quacker Day

The primary way to celebrate is by wearing Quacker Factory clothing or any attire that features significant “bling,” sequins, or bright colors. Fans often gather for “Quacker meetups” or participate in live online events hosted by the brand’s current ambassadors. Since the day is rooted in spreading happiness, many participants make a conscious effort to compliment others or perform small acts of kindness to mirror Jeanne Bice’s “sparkle and shine” mentality.

Online observation is a major component of the day, with enthusiasts sharing photos of their favorite outfits on social media platforms. Watching special programming on QVC or visiting the official brand website allows fans to see new collections and hear stories about the brand’s history. For those who are new to the community, it is a day to explore the inclusive sizing and whimsical designs that have defined the brand for decades, or to simply adopt the “quack-quack” greeting as a fun way to engage with fellow fans.

• Dress in your most colorful and sparkly outfit to honor the design philosophy.
• Share a photo of your favorite “Quacker” ensemble on social media.
• Join a virtual community event or watch a live broadcast featuring the brand.
• Connect with fellow enthusiasts online to share stories about Jeanne Bice.
• Look for special anniversary deals or new releases on shopping networks.

National Quacker Day Dates Table