National Shapewear Day

National Shapewear Day is observed each year on August 10, celebrating shapewear and its role in boosting confidence and style through thoughtful design and evolution in fashion.

History of National Shapewear Day

National Shapewear Day was founded in 2017 by The Pink Room, a company based in Union, New Jersey. Their goal was to increase awareness of shapewear’s role not only in fashion but also in empowering individuals and fostering body confidence.
The concept of shaping garments—like corsets and girdles—dates back to ancient civilizations such as Mycenaean Greece and Renaissance Europe. Over time, shapewear has evolved into modern undergarments that feature flexible, breathable materials and designs meant to smooth without discomfort.

Why is National Shapewear Day important?

This day matters because it offers a moment to reflect on confidence and how it intersects with clothing. Shapewear isn’t about hiding—it’s about enabling a comfortable, polished silhouette that lets people feel at ease and stylish in their own skin. It’s a silent support garment that often sparks a real emotional boost.

At its core, celebrating this day invites appreciation for how fashion adapts to diverse bodies and lifestyles. Shapewear’s evolution—from rigid historical corsets to modern inclusive designs—mirrors broader changes in how we value comfort, authenticity, and self-expression in everyday wear.

Some simple reflections:

• shapewear helps people feel confident and elegant
• it supports a smoother fit without sacrificing comfort
• it reflects fashion’s journey toward inclusivity
• it highlights personal choice in how we present ourselves
• it fosters body positivity by celebrating diverse shapes

How to Celebrate National Shapewear Day

Celebrating shapewear day can be personal and fun. Try styling a favorite outfit with shapewear for a confidence-boosting effect—experimenting with pieces that enhance comfort and silhouette. It’s a gentle invitation to explore what makes you feel good.

You could also host a small styling session with friends or family: compare what works, share tips, and laugh over how fashion constantly evolves. Celebrating shapewear together can turn wardrobes into conversations about self-love, choice, and evolving beauty standards.

Easy ways to enjoy the National Shapewear Day:

• try a shapewear style you haven’t worn before
• invite a friend for a casual styling session
• learn about the history and innovation behind shapewear
• post a body‑positive story or photo online with #NationalShapewearDay
• support or follow brands that promote inclusive design

National Shapewear Day Dates Table