National Spread Joy Day

National Spread Joy Day is observed annually on October 11. It’s a day dedicated to encouraging people to counterbalance negativity by intentionally sharing kindness, smiles, and small gestures that lift others’ spirits.

History of National Spread Joy Day

National Spread Joy Day was founded in 2018 by Laura Jennings, CEO of the gifting company Knack, as a response to the increasing negativity in news media and social feeds. She and her team envisioned a day when acts of kindness would be the default, not the exception.

Over time, individuals and communities have embraced it as a simple but meaningful ritual: one where surprise smiles, anonymous notes, and thoughtful gestures become small revolutions of goodwill.

Why National Spread Joy Day is important

In an age where so much attention is drawn to conflict, outrage, and negativity, National Spread Joy Day offers a needed counterpoint: a deliberate turn toward compassion. It reminds us that kindness is not passive, but an act of resistance against cynicism and indifference.

It also elevates the power of small acts. You don’t need grand gestures to make a difference — sometimes a smile, a note, a moment of listening, or an unexpected compliment can shift someone’s day. This day helps normalize awareness of others’ emotional states and encourages us to be more attuned to where joy might help.

• it gives permission to brighten someone’s day without reason
• it reminds that kindness is contagious
• it helps shift focus from problems to possibilities
• it cultivates empathy and connection
• it celebrates the idea that small gestures can matter

How to Observe National Spread Joy Day

You don’t need a big plan to celebrate — just intention and openness. Start your day thinking, “How might I spread a little joy today?” As you go about your routine, look out for moments where a small gesture would matter: at the café counter, with a coworker, a neighbor, or even a stranger.

You might write a short note of encouragement and leave it where someone can find it, tell someone how much you appreciate them, or quietly offer help to someone in need. Sharing uplifting stories or positive messages on social media can also multiply the effect. The key is authenticity — joy that feels forced doesn’t usually land, but human warmth often does.

• send an unexpected message or note to someone
• compliment or thank someone sincerely
• leave a small surprise (a snack, flower, card) for a stranger
• share a positive or joyful story on social media
• listen attentively and give someone your full presence

National Spread Joy Day Dates Table