Pocky Day

The Pocky Day is celebrated annually on November 11, created to honour the iconic biscuit-stick snack Pocky whose long slender shape resembles the number “1”.

History of Pocky Day

The snack Pocky was introduced in Japan in 1966 by Ezaki Glico. In 1999, the company designated November 11 (11/11) — a date made up of four “1”s — as Pocky & Pretz Day, later popularly shortened to Pocky Day. The date links the snack’s shape to the numeral “1”, making it a playful fit for the observance.

Why is Pocky Day important?

Pocky Day is deeper than just another marketing event. It celebrates a snack that has become a cultural icon in Japan and across many countries. It encourages sharing, fun and the small pleasure of enjoying something simple with others.
The day also showcases how a brand can create joy and community around something as everyday as a biscuit stick.

• It brings people together through a shared snack experience.
• It highlights how design (a bare handle on a chocolate-covered stick) can become iconic.
• It gives a reason to explore new flavours or special editions of Pocky.
• It reflects how popular culture and commerce intersect in modern celebrations.
• It offers a small moment of delight in a very large calendar of “days”.

How to Celebrate (or Observe) Pocky Day

On November 11, you can join the fun in many simple ways: buy your favourite Pocky flavour, share sticks with friends, try a new version, or even play a lighthearted game involving Pocky sticks. It’s about the pleasure of snack time and connection.

• Buy a box of Pocky (classic chocolate, matcha, strawberry or a new flavour) and share with someone.
• Invite friends or family to a Pocky tasting: compare flavours, pick favourites.
• Use Pocky as a dessert ingredient or topping—decorate cupcakes, cakes or snack platters.
• Play a “Pocky game”: two people eat a stick from opposite ends until their lips meet. (Just for fun!)
• Post a photo of your Pocky moment on social media with #PockyDay.

Pocky Day Dates Table