World Wine Tourism Day

World Wine Tourism Day, observed on the second Sunday of November, celebrates the unique blend of culture, nature, and wine-making that invites travelers to explore vineyards, wineries, and wine regions around the world.

History of World Wine Tourism Day

The observance began in 2009 under the name “European Wine Tourism Day” to spotlight the emerging travel trend known as wine tourism (or enotourism) — where visitors tour vineyards, learn about winemaking, taste wines and immerse themselves in a region’s wine culture.
Since 2019 it has grown into a global event, with wine regions in many countries participating each year, offering special tours, tastings, cultural events and open-vineyard experiences to attract visitors and celebrate the grape-to-glass journey.

Why is World Wine Tourism Day important?

Wine tourism is more than just tasting wine — it connects visitors to the land, the local community and the heritage of winemaking. By highlighting wine tourism, this day helps support rural economies, preserve wine-region heritage, and encourage sustainable tourism.
It also invites people to appreciate how wine, place, and hospitality come together. Visiting a vineyard or winery helps deepen understanding of how geography, climate, vine variety, and human craft shape the wine in the glass — and fosters mindful travel and consumption.

Here are some simple reasons this day matters:

• It boosts awareness of wine tourism as a travel option and supports local wine regions.
• It gives wineries and vineyards an opportunity to showcase their culture, production, and hospitality.
• It encourages travelers to explore lesser-known wine regions, not just the most famous.
• It connects wine lovers with the story behind the wine — the land, the people, the harvest.
• It promotes tourism that is more experiential, educational and rooted in place.

How to Celebrate (or Observe) World Wine Tourism Day

Celebrate by planning a visit to a local vineyard or winery, even if just for a short tour and tasting. Many regions mark the day with open-door events, special tastings, vineyard walks, or wine-and-food pairings. For those farther away, virtual tastings or following a wine region’s online content can also be meaningful.
Beyond the experience of visiting, take some time to learn about the wine region’s story—how the vines grow, how the wine is made, what challenges and opportunities the local winemakers face. Encouraging sustainable practices and respectful tourism completes the experience.

Here are five easy ways to observe the day:

• Visit a nearby winery or vineyard and join a tour or tasting.
• Pick a wine region you’ve never visited and explore its wines, history, and culture.
• Share a photo or story on social media from a wine region you love, with the hashtag or mention of Wine Tourism Day.
• Support wine tourism by purchasing wine directly from a small winery or joining their mailing list for future visits.
• Try a wine tasting at home, paired with regional cheeses or local food, and learn about the vineyard behind the bottle.

World Wine Tourism Day Dates Table