National Lipstick Day

National Lipstick Day, observed every year on July  29, celebrates the power, history, and charm of one of beauty’s most iconic tools: lipstick.

💄 National Lipstick Day is an annual event that celebrates the power and confidence that comes with wearing lipstick. On this day, women (and men!) of all ages are encouraged to rock their favorite shade of lipstick and strut their stuff with pride. Whether you prefer a bold red or a subtle nude, this day is the perfect excuse to break out your best tube and show the world what you’re made of.

Recently, this holiday has become a major event in the beauty world, with many brands offering special deals and limited-edition shades to help you celebrate in style. But at its core, National Lipstick Day is about celebrating the simple act of wearing lipstick and the confidence that comes with it. So whether you’re buying a new shade or simply swiping on your go-to, make sure to do it with a smile on your face and your head held high.

History of National Lipstick Day

Lipstick’s story goes back thousands of years—ancient Sumerians and Indus Valley peoples adorned their lips with crushed gemstones and ochre as far back as 2500 BC. In more recent history, commercial lipstick emerged in the late 19th century: Guerlain introduced the first tube-based lipstick in 1884, and by the 1920s, swivel mechanisms made application easy. The modern celebration of National Lipstick Day began informally in the 1940s but was officially championed by beauty influencer Huda Kattan in 2016.

Why is National Lipstick Day important?

Lipstick is more than just makeup—it’s a statement. It has played roles in self-expression, empowerment, and even social rebellion, like the Suffragettes using bold reds as symbols of independence. Today, it’s also a key component of identity and confidence, embraced worldwide and showcased in social media, tutorials, and self-love declarations.

How to Observe National Lipstick Day

Honor the day with simple, joyful actions. Treat yourself to a new shade—classic, daring, or entirely experimental—or rock a bold red to feel unstoppable. Clean and care for your lips: exfoliate, moisturize, and prep for a smoother finish. Beauty lovers can visit cosmetic counters for freebies or tutorials; many brands offer special deals and events around July 29. And don’t forget to share your look online using #NationalLipstickDay to join the global celebration.

pick a color that feels like you—bold, soft, or unexpected
buy or try a lipstick in a shade you’ve never worn
pamper your lips with care before applying
explore special promotions or free samples at beauty counters
snap a selfie or join a makeup challenge online