Giving Tuesday

Giving Tuesday is celebrated every year on the Tuesday after Thanksgiving. It is a global day dedicated to generosity and giving back. On this day individuals, organizations, and communities around the world are encouraged to contribute, whether through donations, volunteering, or acts of kindness, to support causes they care about. ¹

History of Giving Tuesday

Giving Tuesday began in 2012 as an initiative by the 92nd Street Y in New York City together with the United Nations Foundation. The idea was to create a counterbalance to the consumerism of Black Friday and Cyber Monday,a day for generosity instead of shopping.

In the early years it was a grassroots, social-media-driven movement, but rapidly charities, nonprofit organizations, and communities worldwide adopted the concept. Over time it grew into a global tradition, with people from many countries participating in acts of giving and support at the end of each year.

Why is Giving Tuesday important?

Giving Tuesday offers a dedicated moment for people to pause and focus on generosity rather than consumption. It reminds us that giving isn’t limited to large donations, even a small act of kindness or modest contribution can make a real difference.

For many non-profits and community groups, Giving Tuesday becomes a crucial opportunity to raise funds, recruit volunteers, or draw awareness to causes that might otherwise go unnoticed. It helps build solidarity and a sense of shared purpose across diverse communities worldwide.

• It transforms a retail-focused season into a celebration of generosity.
• It shows that giving — big or small — is valuable.
• It supports nonprofit organizations and community initiatives in their fundraising and awareness efforts.
• It encourages people everywhere to act together for good causes.
• It fosters a culture of kindness and community support beyond one day.

How to Celebrate Giving Tuesday

Participating in Giving Tuesday can be simple and meaningful. You might choose a charity or cause that resonates with you and make a financial donation. Alternatively, you can volunteer your time, helping at a local shelter, food bank, school, or a community event.

You can also engage with your friends, family, or community by raising awareness about causes you care about. Sharing information, encouraging others to give, or organizing group efforts can amplify the impact.

• Pick a cause or organization you care about and give what you can.
• Volunteer your time at a local nonprofit or community center.
• Donate gently used items, clothes, food, or other goods to help others.
• Share a message about Giving Tuesday with your social circle to inspire generosity.
• Perform small acts of kindness in daily life, often those matter the most.

1. https://www.givingtuesday.org/[↩]