National Dog Show Broadcast

The National Dog Show Presented by Purina is broadcast each year on NBC on Thanksgiving Day (in the U.S.) and features hundreds to thousands of dogs from many different breeds competing for “Best in Show”. It has become a beloved tradition for many families, aired immediately after the Macy’s Thanksgiving Day Parade, offering cheerful, family-friendly entertainment that highlights the bond between people and their canine companions.

History of National Dog Show Broadcast

The show is organized by the Kennel Club of Philadelphia and sanctioned by the American Kennel Club. It traces its roots back to dog shows held by the Kennel Club in Philadelphia as early as the late 19th century. In 2002, NBC started televising a two-hour edit each Thanksgiving, re-branding it as the National Dog Show to align with the holiday audience. Over the years the event has grown: by 2025 the broadcast features over 2,000 dogs from more than 200 breeds.

Why is the National Dog Show Broadcast important?

This broadcast matters not just as light holiday entertainment but as a cultural event that showcases responsible breeding, the variety of dog breeds, and the relationship between humans and dogs. It offers viewers a chance to learn about breed standards, temperament, and what makes a dog a champion in the show ring. It also brings together a broad audience at a time when families are together, helping to reinforce the idea of dogs as part of the family, and giving the competitive-dog world visibility beyond specialist circles.

• It highlights hundreds of dog breeds in one showcase.
• It educates viewers about dog conformation and breed standards.
• It gives a high-profile platform to breeders, handlers and the sport of dog showing.
• It brings family-friendly programming on a major holiday.
• It fosters appreciation for dogs and the work behind caring for them.

How to Watch The National Dog Show

If you’d like to watch, plan to tune in on Thanksgiving Day starting at 12:00 p.m. local time in the U.S., right after the Macy’s parade. The show is broadcast on NBC and often available via streaming apps such as Peacock or the NBC app. While watching, you might take note of the breeds you recognize, learn about their temperaments and what the judges are looking for, and enjoy cheering on the dogs — whether you’re a show-dog enthusiast or simply a dog lover.

• Set aside time after the parade when you relax around the TV.
• Read a bit about breed groups beforehand so you recognize what you’re seeing.
• Pay attention to the “Best in Show” moment and how the finalists are selected.
• Use the show as impetus to learn more about dog adoption, care or training.
• Share the viewing with family or friends who love dogs.

National Dog Show Broadcast Dates Table