National M&M Day

National M&M Day is observed every year on October 13, and it’s a fun holiday dedicated to celebrating the colorful candy‑coated chocolate treat known as M&M’s.

History of National M&M Day

Although the exact originator of the holiday is uncertain, National M&M Day has become widely recognized in recent years as a playful observance. The candy itself was first produced in 1941 by Forrest Mars Sr. in partnership with Bruce Murrie, and it has since grown into one of the world’s most iconic confections.

Over time, fans and candy‑enthusiast communities embraced October 13 as the unofficial day to indulge, share, and celebrate all things M&M.

Why is National M&M Day important?

While it’s a lighthearted holiday, National M&M Day gives people a reason to pause and enjoy a small sweet pleasure in daily life. In an age of hustle, having a moment to celebrate a snack that’s brought joy to generations can bring simple connection, nostalgia, and delight.

The day also invites creativity—baking, color challenges, taste tests—and sharing. It encourages people to experiment, host small themed treats or gatherings, and share playful experiences with friends, family, or coworkers. Through those small acts, it turns candy into a moment of joy and social connection.

Some fun significance around the holiday includes:

• Encouraging playfulness and joy centered on a beloved treat
• Supporting small acts of indulgence and celebration
• Sparking creativity through recipes, color themes, or challenges
• Bringing people together around a shared snack
• Offering a moment of lighthearted fun in otherwise ordinary routines

How to Celebrate National M&M Day

Celebrate is quite simple (and delicious). Start by getting some M&M’s—your favorite variety or a flavor you’ve never tried. Snack, bake, or decorate with them. Try making cookies, brownies, or trail mix with M&M’s as the star. Invite a friend or family member to do a blind taste test of different M&M flavors and rate them.

You could also host a mini gathering: set up a bowl of different M&M colors, challenge people to create patterns or art, or hold a “guess how many M&M’s in the jar” contest. Share your creations or fun moments on social media with tags like #NationalMmDay. And if you’re feeling extra festive, match your outfit to your favorite M&M color!

Here’s some inspiration:

• Eat your favorite M&M variety (or try a new one)
• Bake brownies, cookies, or treats using M&M’s
• Host a color‑theme or “guess the count” candy game
• Share M&M photos, recipes, or ideas on social media
• Wear or decorate in your favorite M&M color

National M&M Day Dates Table