World Tourism Day

World Tourism Day is celebrated annually on September 27. In 2026, this date falls on a Sunday. It highlights the social, cultural, and economic importance of tourism, reminding the world of the sector’s vital role in sustainable development and global cooperation.

History of World Tourism Day

World Tourism Day was established by the United Nations World Tourism Organization (UNWTO) during a session in Spain in 1979. The first official observance took place on September 27, 1980, chosen to mark the anniversary of the adoption of the UNWTO Statutes in 1970. Since then, the day has grown into a global event recognized by the United Nations, with activities coordinated by governments, tourism authorities, and international organizations.

Each year, the UNWTO General Assembly designates a host country to partner in the celebration. Recent host countries have included India, Egypt, China, Ghana, and Peru. The day’s themes have evolved to address contemporary challenges, such as sustainable tourism, digital transformation, and inclusive growth, reflecting tourism’s dynamic role in the global economy.

Why is World Tourism Day important?

Tourism is a major driver of economic growth, contributing trillions of dollars to the global economy and supporting millions of jobs worldwide. Beyond its financial impact, tourism fosters cultural exchange, mutual understanding, and peace among nations. The day underscores the need for sustainable practices that protect natural and cultural heritage while benefiting local communities.

• Tourism supports decent work and economic growth, especially for women, youth, and rural populations.
• It promotes cultural preservation and cross-cultural dialogue, building bridges between people.
• Sustainable tourism helps achieve several United Nations Sustainable Development Goals, including responsible consumption and production.
• The industry encourages investment in green infrastructure and eco-friendly travel options.
• World Tourism Day raises awareness of the sector’s potential to drive inclusive and resilient development.

How to Celebrate World Tourism Day

Celebrating World Tourism Day can be as simple as exploring a local museum, historic landmark, or cultural venue you have never visited. Many communities host free admission days at amusement parks, galleries, and heritage sites. You can also try foods or crafts from the current host country—for 2026, Georgia offers traditional dishes like Khachapuri Adjaruli and pottery-making activities. Sharing travel stories on social media with #WorldTourismDay spreads the joy of discovery.

For a deeper connection, research countries you would like to visit or learn about the tourism industry’s role in lesser-visited destinations. Plan a dream vacation, support local artisans and businesses, or educate yourself about sustainable travel practices. Whether you travel far or stay close to home, the day is an opportunity to appreciate how tourism enriches lives and economies.

• Visit a museum or cultural venue in your area for the first time.
• Cook a traditional dish from Georgia, the 2026 host country.
• Share your favorite travel memory on social media using #WorldTourismDay.
• Learn about the Sustainable Development Goals and how tourism relates to them.
• Support local businesses and artisans that depend on tourism.

World Tourism Day Dates