In today’s world, dominated by media and ever-evolving beauty standards, Love Your Body Day, observed on the third Wednesday of every October, stands as a powerful reminder of the importance of self-love and acceptance. Established by the National Organization for Women, this special day is dedicated to challenging the narrow and often unrealistic beauty standards set by the fashion, beauty, and advertising industries. It’s a call to action, urging individuals to recognize and celebrate their natural beauty, and to understand the profound impact these standards can have on mental and emotional well-being.

The Origin and Purpose

The National Organization for Women took the initiative to establish Love Your Body Day. Their primary aim was to counteract the influential and sometimes harmful images that the celebrity, fashion, and beauty worlds project onto society. These industries, with their vast reach, often promote a near-impossible image of perfection, leading many individuals, especially young women, to risk their health in pursuit of this ideal. Love Your Body Day serves as a counter-narrative, emphasizing the beauty of natural bodies in all their diversity and highlighting the importance of self-acceptance in the face of societal pressures.

The Impact of Beauty Standards on Mental Health

The Ubiquity of Standards

Beauty standards, especially those reinforced by the media, are omnipresent in our daily lives. A simple trip to a convenience store exposes individuals to magazines and advertisements that promote thinness as an essential attribute, setting unrealistic expectations for many.

The Rise of Eating Disorders

The pressure to conform to these standards can lead to severe mental health issues, including eating disorders. College students, undergoing body changes, experiencing newfound independence, and grappling with academic stress, are particularly vulnerable. The desire to fit into a certain mold can be so overwhelming that it overshadows the importance of health and well-being.

Peer Pressure and Living Conditions

Living in close quarters, such as dormitories or shared apartments, can exacerbate these pressures. The desire for homogeneity in appearance can lead to increased instances of eating disorders, with many individuals feeling the need to conform to the prevailing beauty norms of their immediate environment.

Media’s Role in Shaping Perceptions

Women’s magazines, in particular, play a significant role in shaping body image perceptions. Research from esteemed institutions like Stanford University and the University of Massachusetts reveals that a significant majority of college women feel worse about their appearances after consuming such content.

Challenging the Fashion Industry

The NOW Foundation’s Love Your Body Day campaign was initiated as a direct challenge to the unrealistic and sometimes harmful images propagated by the fashion, beauty, and advertising sectors. Over the years, there has been growing concern about the plummeting weight of fashion models. Such standards not only set unrealistic expectations but also perpetuate harmful beauty norms. The question arises: Why can’t the fashion industry promote models of diverse shapes, sizes, colors, and ages? Such representation might not only be more reflective of real-world diversity but could also be beneficial for businesses, as more women would see themselves reflected in media.

Important facts

Body Image: A Growing Concern

  • Early Onset of Body Dissatisfaction: As early as age thirteen, over half (53%) of American girls express unhappiness with their bodies. This dissatisfaction alarmingly rises to 78% by the age of seventeen.
  • Teenage Concerns: Half of the teenage population feels self-conscious about their bodies, with 26.2% expressing outright dissatisfaction. The concern doesn’t wane with age; by 60, nearly 29% of women still feel dissatisfied, and over 32% remain self-conscious.
  • Cosmetic Surgery Considerations: The pressure to conform to societal beauty standards is evident in the fact that 45.5% of teenagers and 43.7% of women over 60 have contemplated undergoing cosmetic surgery.
  • Happiness with Body Image: When posed with the question of body satisfaction, only 43.2% of teenagers and 37.7% of women in their 60s responded affirmatively.
  • Concerns in Elementary School: The pressure starts young, with 40-60% of elementary school girls already worried about their weight or the fear of becoming “too fat.”
  • Dieting Trends: A staggering 46% of children aged 9-11 are either occasionally or frequently on diets. This trend is mirrored in their households, with 82% of their families also dieting.
  • Media’s Role: Women’s magazines play a significant role in shaping body image. Studies from Stanford University and the University of Massachusetts reveal that 70% of college women feel worse about their appearances after reading such magazines.1

Eating Disorders: A Silent Epidemic

  • Prevalence: A concerning 15% of young women exhibit significantly disordered eating attitudes and behaviors.
  • Bulimia and Anorexia: Between 4.5% to 18% of women by their first college year have a history of bulimia. Anorexia is prevalent in as many as 1 in 100 females aged 12 to 18.
  • Demographics: A staggering 90% of those with eating disorders are women aged between 12 and 25, according to The Center for Mental Health Services.
  • Mortality Rate: The death rate for females aged 15 to 24 suffering from anorexia nervosa is twelve times higher than other causes of death.
  • Overall Numbers: Throughout their lives, 20 million women and 10 million men will experience a clinically significant eating disorder.
  • Increasing Trend: The emergence of new cases of eating disorders has been on the rise since the 1950s.

Guidance for a Positive Body Image

  • Look Beyond Numbers: Weight and Body Mass Index (BMI) don’t provide a comprehensive picture of health. Focus on healthy eating habits, active lifestyles, and other self-care routines.
  • Avoid Comparisons: Every individual is unique. Comparing oneself with others often leads to negative body image. Understand and appreciate your body’s unique needs and abilities.
  • Embrace Imperfections: No one is perfect. Embrace your flaws and imperfections as they make you unique and authentic. They are a part of your story and journey.
  • Limit Media Exposure: Constant exposure to idealized images in media can distort one’s perception of beauty. Take breaks from social media and be selective about the content you consume.
  • Practice Self-Affirmation: Regularly remind yourself of your worth and beauty. Positive affirmations can reinforce self-love and boost confidence.
  • Seek Support: If you’re struggling with body image issues, consider seeking support from friends, family, or professionals. Talking about your feelings can provide clarity and relief.
  • Celebrate Small Achievements: Whether it’s maintaining a workout routine or choosing healthy meals, celebrate your efforts and milestones, no matter how small.
  • Diversify Your Surroundings: Surround yourself with positive influences and people who uplift you. Engaging with diverse groups can also provide a broader perspective on beauty standards.
  • Educate Yourself: Understand the history and evolution of beauty standards. Recognizing that these standards change over time can help in detaching oneself from current societal pressures.
  • Mindfulness and Meditation: Engaging in mindfulness practices can help in staying connected with your body and appreciating it for its capabilities rather than just its appearance.

Celebrating Love Your Body Day

Understanding Media’s Role

It’s crucial to recognize and challenge the unrealistic and often detrimental expectations placed on women by the media and other industries. By understanding the impact of these portrayals, we can work towards creating a more inclusive and realistic representation of women in all spheres.

Promoting Self-Acceptance from a Young Age

Children are impressionable, and it’s our responsibility to model self-love and acceptance for them. By setting a positive example, we can ensure that the next generation grows up with a healthy self-image and a strong sense of self-worth.

Championing Positive Representations

Actively speaking out against negative portrayals of women is essential. By voicing our concerns and boycotting companies that perpetuate harmful stereotypes, we can drive change in advertising and media.

Redefining Health

Health is multifaceted and goes beyond physical appearance. It’s essential to educate ourselves and others about the broader aspects of health, encompassing mental, emotional, and physical well-being.

Engaging in the Love Your Body Poster Contest

Participating in initiatives like the Love Your Body poster contest can be a creative way to express one’s views on body positivity. It’s also an opportunity to see and appreciate diverse perspectives on the subject.

Incorporating Body Positivity in Education

The Tools for Teachers section on the Love Your Body Campaign webpage offers resources and ideas for educators to integrate body positivity into their curriculum, fostering a positive environment in classrooms.

Campus Celebrations

For college students and faculty, the Campus Activities section on the Love Your Body Campaign webpage provides innovative ideas to celebrate and promote body positivity on university campuses.

Supporting the Movement: Donate to NOW

Contributing financially to organizations like NOW can significantly bolster the body positivity movement. Donations can help fund research, campaigns, and outreach programs that challenge and reshape societal beauty standards.

Engaging in Community Discussions

Hosting or participating in community discussions about body image can help spread awareness and challenge prevailing stereotypes. It’s a platform for individuals to share personal experiences and learn from one another.

Promoting Diverse Beauty Standards

Encourage media outlets and fashion industries to showcase diverse beauty standards. By celebrating all body types, skin colors, and ages, we can redefine societal notions of beauty.

By actively participating in these initiatives and promoting self-acceptance, we can collectively work towards a society where everyone feels valued and beautiful in their unique way.

Official Websites


Love Your Body Day serves as a powerful reminder of the importance of self-acceptance and the need to challenge societal beauty standards. By promoting self-acceptance and challenging stereotypes, we can pave the way for a world where everyone feels valued and beautiful in their unique way. It’s essential to foster environments where individuals feel valued and accepted in their natural state, and where beauty is defined by authenticity rather than conformity.


What day is body positivity day?

There isn’t a specific “body positivity day,” but there is “Love Your Body Day” which is celebrated on the third Wednesday of October.

How to love your own body?

Loving your own body involves embracing your unique features, focusing on your strengths, practicing self-care, and avoiding negative self-talk or comparisons with others.

How do you celebrate body positivity?

Celebrate body positivity by embracing and appreciating diverse body types, sharing positive affirmations, engaging in activities that make you feel good about your body, and promoting self-love and acceptance in your community.

How to love your body as a man?

Loving your body as a man involves recognizing your worth beyond societal standards, focusing on health over appearance, practicing self-compassion, and surrounding yourself with positive influences that reinforce self-acceptance.

Reviewed by HolidayToday Staff

Alex’s Take on Love Your Body Day

It’s a fantastic and crucial day. As a father of two teenagers, I can attest that body image issues aren’t exclusive to women. Indeed, women, especially young girls, face a myriad of expectations, many of which are unreasonable and downright absurd. With the perspective that comes with age, one can see this clearly, though not everyone gains this clarity as they grow older. However, boys are not immune to these prejudices either. Being too short or too tall, having a crooked nose, protruding ears, or hairy legs – these are all insecurities I’ve heard from my kids, and most of them are baseless. In essence, while it’s essential for us to love ourselves as we are, let’s also approach others with genuine kindness. Not just understanding or support, but pure, heartfelt kindness.

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